True Reactionaries or Embarrassing Kitsch?
By the end of the 1950s, the work of the Art Nouveau movement was generally considered kitsch and seen as a rather embarrassing chapter in art history. However, art dealers were soon able to successfully introduce a profitable Art Nouveau renaissance.
The American ’youth movement’ of the 1960s borrowed Art Nouveau forms and combined them with psychedelic elements to create a form of protest often combined with vehement rally cries. These well-meaning attempts were even more quickly marketed and integrated than their predecessor of the turn of the century.
Poster by Gary Grimshaw, ca. 1968
The American ’youth movement’ of the 1960s borrowed Art Nouveau forms and combined them with psychedelic elements to create a form of protest often combined with vehement rally cries. These well-meaning attempts were even more quickly marketed and integrated than their predecessor of the turn of the century.
Poster by Gary Grimshaw, ca. 1968
Poster by Rick Griffin, 1968
Vignette by Henry van de Velde
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